CASE STUDY: Interactive Website Redesign for Marx Memorial Library and the Worker’s School

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Project Overview


The Marx Memorial Library (MML) is a historic institution housing rich archival material related to socialism, trade union movements, and working-class struggles. Despite its invaluable content, MML’s outdated digital presence limited user engagement, accessibility, and emotional connection. This case study presents my UX design journey to redesign the MML website, focusing on enhancing inclusivity, interactivity, and modern usability.



Objective


To transform the MML website into an accessible, emotionally engaging, and user-friendly digital platform that better reflects the institution’s historical and cultural significance while addressing the needs of contemporary audiences, particularly first-time users and younger generations.

Key Challenges


  • Poor information architecture and navigation

  • Lack of emotional storytelling and interactivity

  • Limited accessibility and inclusion

  • Static presentation of content

  • Disconnect between historical value and digital experience


Tools Used


  • Figma (UI design, prototyping)

  • Adobe Illustrator (Icons & branding elements)

  • Miro (Journey maps and IA)

  • W3C WCAG (Accessibility standards)

Prototyping & User Testing


  • Created a high-fidelity prototype in Figma

  • Conducted informal testing with peers

  • Observed usability issues, confusion points

  • Incorporated iterative changes based on feedback

  • Final design prioritized clarity, emotion, and engagement

Final Outcome


  • A redesigned MML website that is:

  • Emotionally resonant and narrative-rich

  • Inclusive, accessible, and easy to navigate

  • Interactive, welcoming younger and first-time visitors

  • Aligned with modern UX standards while preserving historical dignity

Critical Reflection


  • This project was not only a UX challenge but also an educational journey into political and historical contexts. I had limited knowledge of Marxism, labor struggles, and archival politics at the start. Research helped me realize MML's potential to act as a counter-archive welcoming critical engagement and broader narratives beyond class struggle, such as intersectionality, feminism, and anti-colonial resistance.

  • The process taught me that UX is not just about design systems, but also empathy, education, and communication. I experimented with features like multilingual support, AI-driven assistance, and emotional design to transform archival content into living history for users of all backgrounds.

Design Process


1. Research & Contextual Analysis

  • On-site Visit: Conducted an observational study during my visit to MML.

  • Website Audit: Analyzed current issues including confusing menus, unstructured archives, and non-responsive design.

  • Historical Research: Learned about Marxism, labor history, and post-Marxist critiques to ensure sensitive and balanced presentation of content.

  • Benchmarking: Studied best practices from:

The People’s Graphic Design Archive

The British Library

The London Archives

2. Accessibility Audit

  • Reviewed WCAG 2.1 guidelines (W3C) to improve contrast, text size, keyboard navigation, and multilingual support.

Design Features by Page


Homepage

  • Introduced a Karl Marx AI chatbot to support learning

  • Added virtual tour & Firstcomers’ Guide

  • Designed multilingual, image-based search tools

  • Implemented interactive carousels, quote panels, and social media integrations

Visit Page

  • Designed an intuitive interface with interactive maps, FAQs, and family-friendly content

  • Emphasized physical accessibility and visit planning

About Page

  • Introduced a historical timeline, multimedia archives, and volunteer options

  • Included mission and annual reports to build trust and transparency

Collections Page

  • Created advanced filters (author, date, media type)

  • Added previews and user reviews for easier browsing

Events, Exhibitions, and Publications pages

  • Used scrollable sections and category tabs (past, present, upcoming)

  • Enhanced content visibility with improved hierarchy

Education Page

  • Simplified layout using responsive design

  • Embedded visual cues and minimized cognitive overload

Support & Shop Pages

  • Added interactive donor wall and clear CTAs for contributions

  • Designed an ethical online shop using archive-inspired merchandise

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